McDonald's is deploying an AI pricing engine across the United States

The cost of your next fast-food meal might depend entirely on what a machine-learning algorithm thinks your neighborhood is willing to pay. According to a recent Reuters report, McDonald's is deploying an AI pricing engine across the United States and select global markets to recommend optimal costs for individual restaurants. By analyzing millions of daily transactions, the system assesses consumer price sensitivity to determine the ideal charge for menu items. This dynamic pricing strategy ha